Having a website is important these days as it helps the people in promoting business and conversion of potential visitors into a client. The website design and style is robust as it can make or break a site. Common mistakes such as poor navigation, irrelevant content or images impacts the business adversely. The web designers commit a few common mistakes while designing the website for businessmen.
1. Unorganized Content Layout
Website content plays a significant role in driving the traffic thereby resulting in success or failure. A few designers forget to name the web page or give it an inappropriate title. This can hamper the business as the readers might not be interested on the products and services offered at the webpage. Some designers may simply put a block of text and neglect the bullets, paragraphs and keywords.
2. Poor Use of Images
Visual content is an integral part of web design. The readers might get confused due to the use of inappropriate images. The website developers may use low-resolution images that may deteriorate the quality of site. Moreover, addition of too many images may decrease the speed of website. If too many animations are used, it may aggravate the users and distract them.
3. Lack of Focus
The businessmen know the importance of influencing the target audience. Every business forms a strategic goal by keeping in mind its target consumers. The website may be muddled if more than one target group is captured. Some web designers may post ambiguous content and images that may interfere with the branding concept.
4. Missing Contact Information
Another common mistake committed by web designers is that they forget to update to the new contact information. The physical address and contact number is crucial to the consumers in gaining their trust. If the ‘Contact Us’ page is missing or not updated on the website the business may lose its potential customers. If the web designers do not update the latest links on the website, the viewers may be confused.
Businessmen are mostly focusing on website designing due to its advantages. The website must be kept simple and usable. The content layout and use of graphics play the most important role in website designing. The web developers need to ensure that they need to take care of the above pointers and maintain an error free website.